MARKETING STRATEGY

MARKETING STRATEGY 

Yogyakarta | 20 – 22 Juni 2018 | IDR 6.500.000 per participant
Yogyakarta | 27 – 29 Juni 2018 | IDR 6.500.000 per participant
Yogyakarta | 04 – 06 Juli 2018 | IDR 6.500.000 per participant
Yogyakarta | 17 – 19 Juli 2018 | IDR 6.500.000 per participant

Jadwal 2018 Selanjutnya …

MARKETING STRATEGY TRAINING DESCRIPTION

Effective Marketing Strategy merupakan salah satu mata rantai penting dalam strategic business plan. Kemampuan menganalisis peluang dan persaingan dalam bisnis akan menjadi modal dasar penyusunan perencanaan dan strategi pemasaran.

MARKETING STRATEGY TRAINING OBJECTIVES

1. Memahami konsep dan implementasi market strategy & planning
2. Mampu melakukan brand scorecard analysis
3. Mampu melakukan strategic SWOT analysis
4. Mampu melakukan effective marketing strategy

MARKETING STRATEGY TRAINING OUTLINES

1. Key traits of Successful Brands Long-Term
2. Strategic business planning process
3. Critical planning steps & the overall process
4. Analyzing the Brand Scorecard
5. Consumer Insight Process
6. Elements of a Business Analysis
7. Completing a Strategic SWOT analysis
8. Building the overall business strategy
9. Core company competencies
10. Identifying key brand growth drivers
11. Developing sound annual objectives, strategies, and tactical plans
12. Functional objectives & strategies: focusing the overall marketing strategy
13.  Developing the activities plan, determining budgets and setting controls

MARKETING STRATEGY TRAINING INSTRUKTUR

Drs. Amin Wibowo, MBA and team

TIME & VENUE

• 20 – 22 Juni 2018
• 27 – 29 Juni 2018
• 4 – 6 Juli 2018
• 17 – 19 Juli 2018
• 25 – 27 Juli 2018
• 7 – 9 Agustus 2018
• 13 – 15 Agustus 2018
• 28 – 30 Agustus 2018
• 5 – 7 September 2018
• 17 – 19 September 2018
• 25 – 27 September 2018
• 9 – 11 Oktober 2018
• 17 – 19 Oktober 2018
• 23 – 25 Oktober 2018
• 5 – 7 November 2018
• 13 – 15 November 2018
• 27 – 29 November 2018
• 5 – 7 Desember 2018
• 18 – 20 Desember 2018
• 26 – 28 Desember 2018
• Hotel Pesonna Malioboro/ Hotel the 101 Tugu/ Hotel Phoenix, Yogyakarta

TRAINING FEE

• Biaya training IDR 6.500.000 per peserta – Non–residential, belum termasuk pajak. Pelaksanaan di Yogyakarta minimal peserta 2 orang.
• Venue training lain: Bandung, Surabaya, Malang, Bali, Lombok, Batam, dengan minimal peserta 4 orang. Biaya investasi – call

FASILITAS

1. Training Modul
2. Training kits
3. Qualified instructor
4. Fine bag pack
5. Flashdisk berisi materi
6. Sertifikat
7. Polo shirt
8. Training photo
9. 2x coffee break dan lunch
10. Transport Service dari airport ke hotel (min. 2 orang peserta dari perusahaan yg sama)

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