Effective Promotion and Advertisement Strategies

Effective Promotion and Advertisement Strategies

Yogyakarta | 03 – 05 Juli 2018 | IDR 6.500.000 per peserta
Yogyakarta | 10 – 12 Juli 2018 | IDR 6.500.000 per peserta
Yogyakarta | 17 – 19 Juli 2018 | IDR 6.500.000 per peserta
Yogyakarta | 01 – 03 Agustus 2018 | IDR 6.500.000 per peserta

Jadwal Selanjutnya …

OBJECTIVES

1. Analyze the power of promotion and advertisement in boosting sales.
2. Design a promotion plan aimed at the trade and the consumer.
3. Apply the criteria of effective advertisement campaigns.
4. Understand the principles of merchandising in outlets.

OUTLINE TRAINING PROMOTION AND ADVERTISEMENT STRATEGIES

The Marketing Concept

• The Integrated Marketing Communication Concept (IMC)
• he 4 Ps

Advertising Strategies

• Setting Advertisement Campaign Objectives
• Specifying the Target Audience
• Formulating a Creative Message
• Pretesting the Message
• Choosing the Appropriate Media
• Implementing the Campaign
• Measuring Results among the Targeted Audience

1. Level of Awareness
2. Change in Attitude
3. Action Taken

Promotion Strategies

• The Push and Pull Sales Strategies
• Below and Above the Line Promotion
• Types of Promotion

Promotion Campaigns

• Planning a Promotion Campaign
• Implementing the Campaign
• Testing, Measuring and Evaluating the Effectiveness of the Campaign

Merchandising

• The Concept of Space Management
• Best Locations in Outlets
• Principles of Merchandising
• Implementing Planograms

PARTICIPANTS

Sales Managers and staff as well as marketing managers, marketing professionals and field merchandisers.

DELIVERY TYPE
Lecturing, workshop, interactive consultation, case study, and presentation

INSTRUCTOR

Arief Hartono, SE., M.Ec. and team

WAKTU  & TEMPAT

• 3 – 5 Juli 2018
• 10 – 12 Juli 2018
• 17 – 19 Juli 2018
•  1 – 3 Agustus 2018
• 14 – 16 Agustus 2018
• 27 – 29 Agustus 2018
• 4 – 6 September 2018
• 18 – 20 September 2018
• 25 – 27 September 2018
• 2 – 4 Oktober 2018
• 9 – 11 Oktober 2018
• 16 – 18 Oktober 2018
• 6 – 8 November 2018
• 13 – 15 November 2018
• 21 – 23 November 2018
• 4 – 6 Desember 2018
• 11 – 13 Desember 2018
• 18 – 20 Desember 2018
• Hotel Ibis Styles Dagen/ Hotel Ayaartta Hotel Novotel, Yogyakarta

TRAINING FEE 

• Course Fee : IDR 6.500.000 per paricipants – Non–residential, excluded tax. Training venue in  Yogyakarta,  minimal quota :  2 persons
• Other training venue : Bandung, Surabaya, Malang, Bali, Lombok, Batam, with minimal quota 4 persons. Course fee – at proposal

FASILITAS

• Training Modul
• Training kits
• Qualified instructor
• Fine bag pack
• Flashdisk berisi materi
• Sertifikat
• Polo shirt
• Training photo
• 2x coffee break dan lunch
• Transport Service dari airport ke hotel (min. 2 orang peserta dari perusahaan yg sama)

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